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To celebrate the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. The Pokémon Company alongside the Natural History Museum will launch a pop-up shop stocked with special items. Enthusiasts will find products like plush toys, art prints, and writing supplies that are inspired by the museum's aesthetic. For collectors, however, will be a specially made Pikachu card, offered as a gift with purchase at the pop-up. The store will operate both on-site at the museum and online from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome filled with beautiful artwork depicting creatures in their natural habitats. The concept is what a Pokémon Professor could produce after trainers submit their data, alternatively what Charles Darwin might have created if the famous islands were populated by flying-types instead of finches. A key appeal lies in the book's scholarly approach, treating Pokémon as a legitimate subject for study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

What Makes This Special Card Different

The company regularly to issue to release cards for major tournaments or crossover partnerships. A lot of these promotional cards often feature the famous mouse Pokémon who serves as the franchise mascot. What distinguishes this new promotion apart is its distinctly bigger size. Although exact measurements have not been publicly disclosed, its distribution is guaranteed to be highly restricted, with fans able to get only a single card with each transaction.

Limiting Reseller Activity

Per a company statement, some of the merchandise may also be available outside the institution itself. But, broader availability will only be select retailers in the United Kingdom. Importantly, collectors cannot purchase this promo via the official web shop. While speculator demand is inevitable, the setup suggests they're going to have a difficult time hoarding mass quantities on this occasion. For those feeling left out, consider the upcoming Pokémon Fossil exhibit headed to the Windy City in the coming months.

"Every penny from purchases made in the Museum shop and its web shop, which covers these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers dedicated to conducting studies and finding solutions to the planetary emergency," it notes.