Emma Coates Exits the Young Lionesses Post to Assume Command at NWSL's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has resigned her post with the England Women’s Under-23 national team to assume the role of head coach for NWSL expansion side Bay FC.
Fresh Beginnings
Her appointment follows the departure of Albertin Montoya, who guided the California club during its first two seasons in the premier American league. Montoya announced in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.
“I have thoroughly enjoyed my time with the FA,” commented Coates. “The experience has been formative both in my career and as an individual. Now, I feel ready and excited to push myself in a new environment.”
Track Record of Success
During her tenure in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to the United States is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the WSL.
The club's chief executive, a former FA women’s technical director, highlighted Coates's qualifications: “Coates is an excellent coach, but she also has a proven track record of developing players to thrive domestically and internationally.”
“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were looking for,” added Cossington.
Bay FC's Journey
The California side had a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before struggling to a 13th-place finish in 2025.
Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a crucial part in strengthening the pathway between the WU23s and the senior squad.”
“Their work has directly influenced the development of many young players who have gone on to become senior Lionesses,” he finished.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates presided over the rise of multiple players to the England senior side, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
An extensive process for their replacements has begun, with the aim to continue the growth of the youth national team in the seasons ahead.